L’ÏNCANTORE is born from the meeting between two professionals: a plastic and aesthetic surgeon who has been always interested in the study of physiological mechanisms of skin ageing and a professional of aesthetics in search of a NATURAL cosmetic care to preserve the beauty of our skin.
PRESERVE NATURALLY THE BEAUTY ENCHANTMENT is our challenge !
The use of plant extracts is the most natural method to biologically activate the mechanisms that lead to the renewal of our skin cells. These mechanisms allow us to naturally reduce the effects of genetic and environmental aging.
Daily use of cosmetics often containing harmful chemicals to health and to our skin’s trophism and permanent research of a solution to skin ageing modifications have led these two professionals to join their professional experience and their technical and analytic qualities.
The result is represented by a real team where:
– the researcher surgeon analysing the biological processes which induce evolution of cutaneous wall, searches and identifies in the Nature the natural components extracted from plants which can correct them or modulate them.
– the professional of aesthetics, linking her meticulous analysis in the selection of components and, bringing her feminine sensorial taste, searches to answer at best requirements of our skin which is too often attacked today by environmental factors (ultraviolet exposure, air and chemical pollution).
The formulations of l’ÏNCANTORE are the result of a very thorough and relevant reflection on the biological mechanisms of skin changes with age.
In daily practice, the medical team analyses their clinical cases by trying to identify the biological mechanisms that cause the observed skin changes. Subsequently, it looks for in Nature the substances capable of slowing them down or making them regress.
In the products of l’ ÏNCANTORE, there is not a single active extract, but several in balance and synergy between them to maximize the desired effect.
L’ÏNCANTORE always prefers to use the extract of natural origin in its integrity, not the active ingredient alone extracted by physico-chemical procedures.
Some plant extracts are collected from plants grown without any processing on the family farm to make unique products of l’ÏNCANTORE.
The basic element of all formulations is olive oil whose therapeutic qualities have been known since time immemorial. Our oil is produced by traditional methods from olives grown organically in southern Italy.
This choice is technically difficult in the sense that the colour and flavour of the formulations may change from one batch to another one depending on the time of harvest of the plants and production of natural extracts.
The use of natural extracts and preservatives makes products more delicate and for this reason, l’ÏNCANTORE prefers to use airless packaging that reduce the possibility of bacterial contamination of formulations.
The search for other plant extracts is carried out in respect for Nature and people. About development of equitable trade, we try to give priority to a direct trading with our raw materials’ producers. These agreements allow us to have also a traceability of the quality of our raw materials, avoiding in this way intermediate stages.
Attempting to make these producers living with dignity in their rights with an equitable agriculture is an additional element very important for L’ÏNCANTORE team.
L’ÏNCANTORE is invested in the search for the natural preservation of beauty in the utmost respect for Nature and environment.
Most of the packaging used is recyclable helping to preserve natural resources and reduce greenhouse gas emissions. But without selective sorting, no recycling…! Waste sorting is one of the most climate-responsible actions we can take together today on a daily basis to preserve our environment and our health.
L’ÏNCANTORE targets the needs of our skin according to its natural circadian rhythm. Like other organs, our skin is also concerned by what is called chronobiology. It has its natural 24-hour rhythm. It isn’t inert. It feels and absorbs everything. We have naturally to respect it because it expresses the self-image, the one we offer to anybody.
Local care we take daily for our skin isn’t sufficient if it isn’t systematically associated with good life hygiene.
Our skin is the reflection of our intestinal wall. Therefore to maintain a beautiful skin, l’ÏNCANTORE advises us to preserve our gut microbiota on a daily basis: let’s diversify and balance our diet, choose fresh and/or home products, foods rich in omega 3, take the time to eat, more specifically to chew, let us hydrate sufficiently, curb our consumption of alcohol, antibiotics, anti-inflammatory drugs, more generally drugs as much as possible, stop smoking, remove stress and environmental toxics, limit solar exposure, respect the natural circadian rhythm governing our biological clock and our sleep will be much better … The isolated use of cosmetics is not enough to slow down the signs of age!